PGA Speed Estimator Cobra
PGA Speed Estimator Cobra
role: Production
team: 6 total (1 producer, 1 programmer, 1 artist, 1 designer, 1 data engineer, 1 tester)
time: 2 weeks
tech: Animate, TypeScript, HTML5
platforms: InHabit
date: January 2020


Factives are the contextually relevant, interactive, and editorial data visualizations that drive Arkadium's InHabit platform. InHabit uses AI and machine learning to create and distribute factives at scale, delivering superior engagement to any news article with minimal integration.

PGA Speed Estimator Cobra challenges users to time their drive and try to beat a star golfer's drive. This factive was done in collaboration with Cobra, so after the experience, the user can enter a sweepstakes to win a new Cobra driver.