PGA Drive Distance Estimator
PGA Drive Distance Estimator
role: Production, Programming
team: 6 total (1 producer, 1 programmer, 1 artist, 1 designer, 1 data engineer, 1 tester)
time: 3 weeks
tech: Animate, TypeScript, HTML5
platforms: InHabit
date: May 2019


Factives are the contextually relevant, interactive, and editorial data visualizations that drive Arkadium's InHabit platform. InHabit uses AI and machine learning to create and distribute factives at scale, delivering superior engagement to any news article with minimal integration.

PGA Drive Distance Estimator challenges users to estimate the average drive distance of a Callaway-sponsored golfer by dragging the on-course slider. Then the user can learn more about his performance this season with supporting stats.