NBA Shot Chart
NBA Shot Chart
role: Production
team: 6 total (1 producer, 1 programmer, 1 artist, 1 designer, 1 data engineer, 1 tester)
time: 6 weeks
tech: Animate, TypeScript, HTML5
platforms: InHabit
date: October 2018


Factives are the contextually relevant, interactive, and editorial data visualizations that drive Arkadium's InHabit platform. InHabit uses AI and machine learning to create and distribute factives at scale, delivering superior engagement to any news article with minimal integration.

NBA Shot Chart was made in collaboration with the NBA League to promote their Tip-off 2018. The factive challenges users to find the player's best shooting zone and then allows exploration of all the shots taken throughout the season. The factive won Digiday's prestigious award for Best Custom Advertising in 2019.


• Digiday's Best Custom Advertising (See more here)