NBA Primetime On/Off-Court Advantage
NBA Primetime On/Off-Court Advantage
role: Programming
team: 6 total (1 producer, 1 programmer, 1 artist, 1 designer, 1 data engineer, 1 tester)
time: 2 weeks
tech: Animate, TypeScript, HTML5
platforms: InHabit
date: January 2019


Factives are the contextually relevant, interactive, and editorial data visualizations that drive Arkadium's InHabit platform. InHabit uses AI and machine learning to create and distribute factives at scale, delivering superior engagement to any news article with minimal integration.

This factive measures the impact an upcoming Primetime player has on his team in "clutch" moments by showing a set of his overall statistics, then prompting the user to compare them with his "clutch" statistics.